The Spider’s Web
An Easy Listen/Read version of this article is available.
This page intends to bring to light the entire operating procedure, of what should be called the Moorview Care Group of companies, but connections, a lack of transparency and obscurity hide the fact that all the companies are connected. I intend to prove beyond a reasonable doubt that these companies are all joined at the hip.
Contents
Introduction
Moorview Care’s website states it does not provide accommodation directly:
“Moorview Care works alongside social landlords to offer safe, comfortable housing that supports different levels of independence. While accommodation is not provided by Moorview Care, we offer guidance and assistance to help people manage their tenancy and maintain their home with confidence.” (now deleted from Moorview site)
However, as you’ll soon see, this statement is, based on publicly available data, a gross misrepresentation.
Seemingly abandoned/incomplete pages on Moorview’s website shows they have “50 homes”, including properties in Hull (‘Self Contained Flats’ Faith House, Ings Road), Whitby (‘Shared House’: George Street, Prospect), Scarborough (‘Shared House’: Gladstone 24, 36). These pages have now been edited/deleted, but they remain in several archives, including my own.
The Spider’s Web Of Companies
Moorview Care Limited
Company Registration Number: 04120661
Nature Of Business (SIC): 96090 – Other service activities not elsewhere classified
Directors:
Julie Colley (Moorview’s CEO)
Neil Philip Franklin
Carol Ann Pycroft (Founding sister of Moorview)
Persons and Organisations currently with Significant Control:
Julie Colley
Neil Philip Franklin
Accountant: AP Robinson & Co (107 Cleethorpe Road)
Average Employees: 345
Debtors: ~£1.01 million.
Principle Head Office: 13 Museum Street
Registered Office Address: 107 Cleethorpe Road
Tangible/Fixed Assets: ~£2.33 million.
Website: moorviewcare.com (Copyright date 2025, Hosted by Wix, Domain registered with 123-reg)
CQC Locations:
Moorview Care (North Yorks) – “Outstanding” (2018, reviewed 2023)
Belgrave House, 15 Belgrave Crescent
Moorview Care (East Yorkshire and Hull) – “Good” (2023)
723 Beverley Road, Hull
Moorview Care (Derby) – “Requires Improvement” (Archived 2023)
18-22 The Old Court House, St. Peter’s Street, Derby, DE1 1NN (Rented)
Supported Living PropCo Ltd
Company Registration Number: 12063386
Nature Of Business (SIC): 98000 – Residents property management
Directors:
Neil Philip Franklin
Carol Pycroft (Moorview’s founding sister)
Persons and Organisations currently with Significant Control:
Mvc No 2 Ltd
Mr Neil Philip Franklin
Mrs Robyn Franklin (Moorview’s Head Of Communications)
Mrs Carol Pycroft
Accountant: AP Robinson & Co (107 Cleethorpe Road)
Average Employees: 2
Principle Head Office: 13 Museum Street
Registered Office Address: 107 Cleethorpe Road
Tangible/Fixed Assets: ~£4.39 million
Website: slpc.uk (Placeholder/Coming Soon, Copyright date 2021, Hosted by Wix, Domain registered with 123-reg)
MVC No 2 Ltd
Company Registration Number: 12170483
Nature Of Business (SIC): 96090 – Other service activities not elsewhere classified
Directors:
Neil Philip Franklin
Carol Pycroft (Moorview’s founding sister)
Persons and Organisations currently with Significant Control:
Moorview Care Limited
Mrs Carol Pycroft
Mrs Robyn Franklin (Moorview’s Head Of Communications)
Mr Neil Philip Franklin
Franklin HoldCo Ltd
Accountant: AP Robinson & Co (107 Cleethorpe Road)
Average Employees: NIL
Debtors: ~£1.6 million.
Principle Head Office: Unknown.
Registered Office Address: 107 Cleethorpe Road
Tangible/Fixed Assets: None.
Alex Hogg Memorial Trust Limited
Company Registration Number: 05469620
Charity Registration Number: 1110901
Nature Of Business (SIC): 68209 – Other letting and operating of own or leased real estate.
Directors:
Robyn Franklin (Moorview’s Head Of Communications)
Persons and Organisations currently with Significant Control:
Mr Neil Franklin
Trustees:
Mr Neil Franklin
Previous (Relevant) Directors:
Neil Philip Franklin – Resigned 2018
Carol Ann Cook (now known as Carol Ann Pycroft, Moorview’s founding sister) – Resigned 2014
Accountant: AP Robinson & Co (107 Cleethorpe Road)
Average Employees: 4
Debtors: ~£146 thousand.
Principle Head Office: 13 Museum Street
Registered Office Address: 107 Cleethorpe Road
Tangible/Fixed Assets: ~ £505 thousand.
Website: http://www.ahmt.org.uk/ (Parked Domain, Registered with 123-reg)
Governing Document (Extract)
To relieve the needs of adults in the area of North Yorkshire and the City Of York by:
3.1) Assisting in the support and care of adults with learning difficulties;
3.2) The provision of premises for use as a residential care home;
3.3) The Provision of additional facilities at the care home to improve the quality of care available to residents of the care home;
3.4) the provision of facilities and activities outside the care home for use by the residents of the care home to improve the quality of life of those residents;
3.5) The provision of additional equipment to the care home for the use or benefit of the residents;
3.6) Making these facilities available to other adults with learning difficulties in the area of North Yorkshire and The City Of York who are not residents of the care home in co-operation with other providers of care and support to such people, provided that:
A. The facilities, activities and equipment are available for use and are not being used by the residents of the care home; and
B. A fee may be charged for the use of these facilities, activities and equipment by people who are not residents of the care home;
3.7) Providing other activities ancillary to the above for the benefit of the residents of the care home which cannot be provided by other means.
Franklin HoldCo Ltd
Company Registration Number: 07347418
Nature Of Business (SIC): 70229 – Management consultancy activities other than financial management.
Directors:
Neil Philip Franklin
Persons and Organisations currently with Significant Control:
Mrs Robyn Franklin (Moorview’s Head Of Communications)
Mr Neil Philip Franklin
Registered office address: 107 Cleethorpe Road
Tangible/Fixed Assets: ~£273 thousand.
Overview
The best overview I have found for how these companies are linked together is from Planning Application 23/00819/VAR from Derby Council in 2023 for 16 Pastures Avenue when they wanted to exit the Derby care market and remove one of the restrictions granted to their planning permission.
“The original planning consent was granted for supported living accommodation for up to 5 individuals, with condition No.5 limiting the scheme to be operated only by the Alex Hogg Memorial Trust (AHMT), a housing association (Leaseholder), Supported Living PropCo (Freeholder/Head Landlord) and Moorview Care (Care Provider).”
They argued this was a restrictive provision, but they only argued this because Moorview Care was no longer going to operate in Derby and was transferring the care in this facility to another company, FitzRoy.
They were happy with the original provisions granted on 2021-06-03 in 21/00553/FUL until they wanted to exit the Derby market. It is unclear if Supported Living PropCo Ltd still own this facility, although no sale is registered with the UK Land Registry.
It is also interesting one of the public objections to 23/00819/VAR stated “There was no communication with residents prior to the change in management.”
The Layout
Alex Hogg Memorial Trust – Leaseholder
Supported Living PropCo – Freeholder
Moorview Care – Care Provider
They argued it best in 23/00819/VAR
In the supported living care model there is a distinct legal split between the accommodation provided to the individuals living at the scheme, for which they have a tenancy agreement and for which they pay rent to the housing association, in this case Alex Hogg Memorial Trust. The Alex Hogg Memorial Trust leases the building from a head landlord – Supported Living PropCo Ltd.
The care and support provided to the individuals are contracted under an entirely separate legal agreement via a care provider and the local authority. In order to put the person receiving support at the centre of and in control of their support planning, they (or their representatives) have the option to choose which care provider they are supported by.
Given this, if the companies are all so intimately connected (which they are), they do not have any publicly available rental data showing prices/availability/current market, this would represent the exact condition that these legal provisions seek to avoid. If you have your social care provided essentially by the same company that is your landlord, that represents an absolutely gross conflict of interest.
I’m not even sure what the Alex Hogg Memorial Trust is even doing in the middle of this. Their financial records seem to have money spent almost exactly matching income. I won’t be one to speculate on this, but an accountant should definitely look into this group of companies and check for any signs of ‘creative accounting’.
So, they’re the same directors, same accountants, same registered address, same principal office address, same people with significant control and the same web hosting stack. It’s the same picture!
All these companies are incredibly tight lipped about their turnovers (they’re all missing from company filings). However, even based just on tangible assets, this says they have £8.709 million in fixed/tangible assets (like property).
Moorview’s website in March 2016 said, “Moorview Care has recently acquired a site in Hunmanby near Scarborough. Barclay House will be developed into a 5 bed space for those that have more complex needs and require nurse-led specialist care on a 24-hour basis.”
In 2021 they said “We have grown our services organically and now have 17 locations” on their website.
In Jan 2024, they changed it to “We’re family-run and have been established for almost 20 years. We have grown our services organically and now have over 15 locations across the North of England.”
Hmm. Over 15? Well. I found 19 properties, so far…
Properties owned by this series of companies
(from available public data)
Table Notes
[1] ‘Category B: Additional Price Paid entry’. This could be due to a variety of reasons, such as the sale being a buy-to-let purchase, a repossession, or a transfer to a limited company. When Land Registry suspects that a sale does not reflect full market value (e.g. part-ownership or right to buy), these transactions can be flagged as well.
Entries with question marks are either unknown, or partial entries.
The Assets we’ve not found yet
From this table, if we put them all into a property inflation calculator set for the North East with the purchase date, and add them together, this gives us a naive figure of £6.16 million bringing them all to 2025 prices. Given the current company fixed assets total £8.7 million, we are still missing around £2.5 million in assets. We know there’s two missing entirely, Holly House and George Street. I managed to find where the Gladstone properties are located and the purchase prices, but there’s still some missing fields in the table.
Planning Applications
So, even from this list of publicly available properties, there’s a lot of overlap of addresses, and companies that are responsible. If you look into the planning applications, you will often see that for SLPC properties they are requested by an agent of Moorview Care, such as:
26/01713/AMENDS for 38 Avenue Victoria, which was “Non material amendment to internal alterations in relation to SCAZF24/00791/FL” by applicant Mr Neil Franklin, Moorview Care, 13 Museum Street, York, YO1 7DT and was approved 2026-07-24.
Alternatively, if you’d prefer 21/01541/FULL, for 723 Beverley Road, “Change of use from GP Surgery to supported living accommodation for up to 5 individuals with associated internal and external alterations, landscaping and servicing.” by applicant Mr Neil Franklin, Supported Living PropCo Ltd, 13 Museum Street, York, YO1 7DT and was approved 2023-06-02
The payment receipt for this planning application was issued to Neil’s Moorview email address, and the flooding risk assessment was written on Moorview’s own template by Luke Storry on 2022-06-28.
These of course are not the only entries I have found, but now they are all archived.
Conclusion
This isn’t the 50 properties as asserted on Moorview’s website, but from publicly available data, it paints a very clear picture. The care company, the landowner, and the letting agent are all the same people.
There are no public (current or historical) records available for any of these properties/facilities for how much the Group Of Companies would charge for their housing, so it is impossible to know if they are overcharging or ripping off their clients. SLPC’s website has been “Coming Soon” since 2021.
Most employees across this group of companies work for Moorview Care Limited. In the last accounting period this was approximately 345 people. Out of all the rest of the companies, the most employees any of them has is 4. Any of the work undertaken is likely done by Moorview Care Limited.
Most of Moorview’s employee reviews call people ‘tenants’ too, so even internally there isn’t a distinction known between all 6 entities. Do any of the staff even know it’s set up like this, to obscure the connection?
I would like to know if anyone is living in one of these properties without Moorview Care support. I expect if they did not have Moorview Care, they wouldn’t be living there at the end of whatever tenancy contract they have. Given the contract with the local authority for care is optimised for the company’s benefit, I expect (but don’t yet know if) their tenancies are month to month (‘rolling contract’) after the initial contracted rental period.
Given Moorview dismissed my care, it’s a very real possibility, if I had been in a Moorview/SLPC/AHMT property, this would have also likely resulted in me being homeless, due to the serious conflict of interest this company group represents. I urge any legislators and investigators to use your powers to gain access to more data than is available to me in public repositories and investigate fully. I can highlight the conflict from publicly available data, yet there will be so much more available to you which I cannot access.
Appendix: Detailed Addresses
For brevity, I have summarised addresses that appear in the main article, however they are provided in full here, and linked here where they are referenced.
13 Museum Street (Rented)
York
YO1 7DT
Belgrave House (Rented)
15 Belgrave Crescent
Scarborough
YO11 1UB
107 Cleethorpe Road
Grimsby
DN31 3ER
28 Crescent Street
Grimsby
DN31 2HD
30 Crescent Street
Grimsby
DN31 2HD
38 Avenue Victoria
Scarborough
YO11 2QS
Faith House
723 Beverley Road
Hull
HU6 7ER
1181 Holderness Road
Hull
HU8 9EA
1183 Holderness Road
Hull
HU8 9EA
71 Westborough
Scarborough
YO11 1TS
22 Market Place
Gainsborough
Lincolnshire
DN21 2BZ
24 Gladstone Street
Scarborough
YO12 7BN
12 Prospect Hill
Whitby
YO21 1QE
309 Ings Road
Hull
HU8 0NP
Barclay House
44 Bridlington Street
Hunmanby
Filey
YO14 0JP
16 Pastures Avenue
Littleover
Derby
DE23 4BE
3 Fairmead Way
Whitby
YO22 4JL
Moor View House
Station Road
Robin Hoods Bay
Whitby
YO22 4RA
86 Spring Bank
Scarborough
YO12 4DZ
63 Horsforth Avenue
Bridlington
YO15 3DH
Beech Holme
2 Cromwell Parade
Scarborough
YO11 2DP
The Grange, Main Street
Shipton by Benningborough
York
YO30 1AB
36 Gladstone Street
Scarborough
YO12 7BN